Credentials
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Camila Garay is a creative director specialised in human rights and science projects, heading up design initiatives for both public and private sector.
Cam always wanted to change the world, or at least, come up with some nice designs while at it. Today she communicates ideas visually working with nerdy data science and innovation projects (because on mass-scale these areas change lives).
You’ll also find her, on the regular, championing creative culture in places of power.
Raised by wolves in the forests of Bolivia, just kidding. Raised in Sweden, Cam has sweated pearls of creativity in the design and advertising world, from vibrant South Africa (Ogilvy), the United Arab Emirates (BBDO), to Latin America and the USA (United Nations).
She essentially:
1. Creates brands and communicates them to the world
2. Builds creative teams in innovation spaces
2. Helps technical experts think through their thinking
3. Builds bridges between the creative industry, the public and private sector
Prior to consulting, Cam led a design team at UNICEF, at the United Headquarters in New York.
Highlights
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Awards
D&AD Graphite Pencil
Type Directors Club Win
ADC Merit Win x2
One Screen Shortlist
Brand Film Shortlist
Featured
Digital Arts Mag
UN Sweden
Unicef Stories of Innovation
Campaign US
UnderConsideration
Talks
NASA Jet Propulsion Lab - Creativity for Humanity
D&AD Festival - Design Diplomacy
Apolitical - Data & Design
Experience
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CREATIVE DIRECTOR
FEB 2020 TO CURRENT
Consulting Creative Director in the space of technology, science, and social development. heading up design initiatives for the public and private sector.
DESIGN SPECIALIST
UNICEF, UNITED NATIONS HQ
NEW YORK, USA — JAN 2015 TO FEB 2020
Creative direction for UNICEF Data, Research & Policy. Leading a design team composed of designers and strategists, at the intersection of data science, visual arts, and innovation.
ART DIRECTOR, CONSULTANT
UNICEF, UNITED NATIONS HQ
NEW YORK, USA — 2015 TO 2016
Designer for the Division of Data, Research & Policy appointed to lead the identity development of a new division, plan and manage design projects across multidisciplinary teams.
FOUNDER, GARAY FORM
CAPE TOWN, SOUTH AFRICA — 2011 TO 2015
Independent design studio focused on clientele within the luxury and the non-profit sector (50/50).
DESIGNER
UNICEF, COUNTRY OFFICE
NICARAGUA — 2013
Design consultant for UNICEF Nicaragua’s Social Policy Division. Appointed to lead the branding process and visual communication of Sociopreneur, a pioneering project based on a new model for sustainable tourism through social entrepreneurship.
ART DIRECTOR
IMPACT BBDO
ABU DHABI, UNITED ARAB EMIRATES — 2012 TO 2013
Art director, part of the head creative team responsible for advertising campaigns and designs for the Middle Eastern market. Working closely with an Emirate clientele and the UAE Government.
ART DIRECTOR
OGILVY & MATHER
CAPE TOWN, SOUTH AFRICA — 2010 TO 2011
Art director for the New Brand Team, responsible for design, brand development, and a large majority of the studio’s pro-bono portfolio.
GRAPHIC DESIGNER
PURE CREATIVE
CAPE TOWN, SOUTH AFRICA — 2009
Designer for a boutique agency that focused on upscale projects for new businesses and the luxury sector.
Education
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BA. GRAPHIC DESIGN
MALMÖ UNIVERSITY, SWEDEN
Graphic Design Program – Class of 2008
Distinction – highest grade (VG) for thesis
Design as a Tool for Social Development
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
CAPE TOWN, SOUTH AFRICA
Graphic Design International Exchange — Spring 2007
— RECOGNITION —
MINOR FIELD STUDIES SCHOLARSHIP, SIDA — 2008
Area of Research: Social design and design education in Africa
THE GRAPHIC ACHIEVEMENTS AWARD — 2005
By Graphic Institute of Stockholm, for exceptional study
performance (Swedish High School)
Other
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QUALITIES
Big picture vision
Creative Management (+ passionate mentor)
Spotting and sourcing exceptional talent
Meaningful, clear and effective visual language
Attentive listener/analyzer
Structured synthesizer
Diplomatic, cross-platform storyteller
LANGUAGES
English, Swedish, Spanish
