Experience

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CREATIVE DIRECTOR
MALMO, SWEDEN — 2020 TO CURRENT

Consulting Creative Director in the space of technology, science, and social development. heading up design initiatives for the public and private sector.

DESIGN SPECIALIST (P3)
UNICEF, UNITED NATIONS HQ
NEW YORK, USA — 2016 TO 2020

Creative direction for UNICEF Data, Research & Policy. Leading a design team composed of designers and strategists, at the intersection of data science, visual arts, and innovation.

• Led the creation of the award-winning initiative ‘Marble’, a rarity for a United Nations agency. Total wins: x4  Shortlisted: x2

• Headed up the largest call for creative services in UNICEF’s history, across 8 categories; publication design, presentation design, general graphics, creative concepts, visual identity, illustration, exhibit/ambient design, and data visualization.

  Results: Today serving the organization’s 190 offices with creative services. I developed the strategy for the process, formed the internal evaluation panels for all categories, and managed the process of hundreds of applications from creative agencies across the world.

• Designed UNICEF’s global Brand Book and supported the rollout of the organization’s new Brand Strategy in 2017.

• Provided design strategy and creative direction to secure high-profile external partnerships (Google, Telefonica, Parsons School of Design, and UN sister agencies).

• Led conceptualization and design of various global flagship reports, including global digital marketing. E.g. the report Progress for Every Child; Sustainable Development Goals which was downloaded >5000 times in its first week of release, a record for a data-centric UNICEF report.

• Supervised and mentoring of design staff, hires, and internships (Data, Research & Policy division).

• Regularly deployed to support the design needs outside my own division, serving as a creative advisor across larger UNICEF, including the Department of Communication, and National Country offices.

• Presented our creative work at NASA Space Agency, Jet Propulsion Lab, in 2020, to the institution’s design director and team.

ART DIRECTOR, CONSULTANT
UNICEF, UNITED NATIONS HQ
NEW YORK, USA — 2015 TO 2016

Designer for the Division of Data, Research & Policy appointed to lead the identity development of a new division, plan and manage design projects across multidisciplinary teams.

FOUNDER, GARAY FORM
CAPE TOWN, SOUTH AFRICA — 2011 TO 2015

Independent design studio focused on clientele within the luxury and the non-profit sector (50/50).

DESIGNER
UNICEF, COUNTRY OFFICE
NICARAGUA — 2013 

Design consultant for UNICEF Nicaragua’s Social Policy Division. Appointed to lead the branding process and visual communication of Sociopreneur, a pioneering project based on a new model for sustainable tourism through social entrepreneurship.

ART DIRECTOR
IMPACT BBDO
ABU DHABI, UNITED ARAB EMIRATES — 2012 TO 2013 

Art director, part of the head creative team responsible for advertising campaigns and designs for the Middle Eastern market. Working closely with an Emirate clientele and the UAE Government.

ART DIRECTOR 
OGILVY & MATHER
CAPE TOWN, SOUTH AFRICA — 2010 TO 2011 

Art director for the New Brand Team, responsible for design, brand development, and a large majority of the studio’s pro-bono portfolio.

GRAPHIC DESIGNER 
PURE CREATIVE
CAPE TOWN, SOUTH AFRICA — 2009 

Designer for a boutique agency that focused on upscale projects for new businesses and the luxury sector.